DigitalEd – MediaShift http://mediashift.org Your Guide to the Digital Media Revolution Thu, 29 Jun 2023 06:52:56 +0000 en-US hourly 1 112695528 DigitalEd Panel: The Value Of Attention: Metrics, Methods and Outcomes http://mediashift.org/2018/05/digitaled-the-value-of-attention-metrics-methods-and-outcomes/ Wed, 02 May 2018 10:05:33 +0000 http://mediashift.org/?p=152117 Panel Title: The Value Of Attention: Metrics, Methods and Outcomes Moderator: Jason Alcorn, MediaShift Panelists: Clare Carr, Parse.ly; Evan Mackinder, Slate; Byard Duncan, Reveal/CIR The difference between building a loyal audience and getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the […]

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Panel Title: The Value Of Attention: Metrics, Methods and Outcomes

Moderator: Jason Alcorn, MediaShift
Panelists: Clare Carr, Parse.ly; Evan Mackinder, Slate; Byard Duncan, Reveal/CIR

The difference between building a loyal audience and getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters.

This live online panel will include a discussion with publishers who have spent their time figuring out what matters to their audience and how they can measure it well. Hear how they’re writing better stories, creating innovative products and experiences, and finding new revenue for their businesses.

This free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. All attendee emails will be shared with the webinar sponsor.

Handouts:

– Presentations will be available to participants.

Who should attend:

Journalists, editors, growth managers, social media editors, marketers, publishers, non-profits, and content creators interested in learning about engagement metrics.

Date and Time: June 20, 2018, 10 am PT / 1 pm ET

Free!

Register now for the online panel!

Note: If you can’t attend the live session, you can still register and see the archived video of the panel. Free registration for BigMarker is required.

About the Moderator:

Jason Alcorn is the metrics and impact editor at MediaShift. As a consultant he advises news organizations on business strategy and leadership and works with funders to develop program strategies. He also facilitates the Institute for Nonprofit News Emerging Leaders Council. Jason lives in Washington, D.C., with his family. You can follow Jason on Twitter at @jasonalcorn.

About the Panelists:

Clare Carr leads Parse.ly’s marketing team. She focuses on helping companies understand the power of audience’s attention. She contributes to MetricShift, Native Ad Institute, Digital Content Next, and speaks across the world on digital analytics, data, and marketing. You can follow her on Twitter @clareondrey.

Evan Mackinder is a senior audience engagement editor at Slate. Previously he was the digital engagement manager at the Sunlight Foundation and outreach coordinator at the Center for Responsive Politics. You can follow him on Twitter @evandmac.

Byard Duncan is Reveal’s engagement reporter. He leads social media strategy, writes The Weekly Reveal newsletter and helps spearhead a variety of audience engagement initiatives. His reporting for Reveal has spanned a variety of topics, including law enforcement, cybersecurity policy and the opioid crisis. He also has written for GQ, Esquire, The California Sunday Magazine and Columbia Journalism Review, among other outlets. He was the winner of a 2015 feature storytelling award from the Society of Professional Journalists’ Northern California chapter. You can follow him on Twitter @ByardDuncan.

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MediaShift Launches New Peer Group Trainings for Publishers http://mediashift.org/2018/04/mediashift-launches-new-peer-peer-network-peer-training/ Tue, 03 Apr 2018 10:03:39 +0000 http://mediashift.org/?p=151955 We know that our MediaShift community likes learning new things. That’s why we have always offered guides and how-to’s on our site, weekly DigitalEd trainings and panels and in-person workshops. But we thought it would be a good idea to also try peer training groups as well. After our series of Platforms + Publishers private […]

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We know that our MediaShift community likes learning new things. That’s why we have always offered guides and how-to’s on our site, weekly DigitalEd trainings and panels and in-person workshops. But we thought it would be a good idea to also try peer training groups as well.

After our series of Platforms + Publishers private roundtables between small and medium-sized publishers and platforms such as Facebook and Google, we decided to continue supporting publishers within peer groups. With support from the Knight Foundation and Center for Cooperative Media at Montclair State University, MediaShift recently soft-launched our new DigitalEd Peer-to-Peer Network with three peer groups.

These include people from organizations such as:

WGBH
Reveal from The Center for Investigative Reporting
PublicSource
The Midwest Center for Investigative Reporting
The Hechinger Report
Louisville Public Media
NJ Spotlight
Berkeleyside

… and many others. We want to support publishers whether they are non-profit, for-profit, hyper-local, public media, etc. To start out, our focus is on social and tech platforms such as Facebook, Google, Twitter, Snapchat and more.

Our Goals

In launching the Peer-to-Peer Network, MediaShift has these important goals:

1) Give news publishers the resources to help them go beyond existing trainings and teach each other.
2) Help publishers keep up with fast-moving digital technologies and social platforms, and create strategies to succeed in the long run.
3) Build confidence among independent publishers so that they can compete in a difficult environment.
4) Create networks of publishers so they can communicate regularly and help each other out.
5) Support the peer groups with regular online trainings from the tech companies as well.

people connected training seminar

Peer Training Difference

We realize there are a lot of training options now for journalists and publishers, including in-person workshops, online training and even hybrid courses. The difference between peer training and other existing networking groups is that this is an intentionally small, matched group of people who will have a facilitator dedicated to keeping it going, and MediaShift will have communication lines into Facebook, Google and other tech companies for support.

The groups will help connect like-minded people who might not have been in touch before, and be in touch over a longer period of time. And we will match up diverse groups of people so they can grow their own network of contacts.

How They Work

Here’s an overview of how the peer groups currently operate:

– We place people together based on their work roles: publishers, engagement people and content people. Groups have 7 to 10 people each.

– Regular communication through a Slack Channel for everyday conversations and updates.

– Monthly trainings led by one group member over a Zoom online video conference for an hour. Can include updates from people on that topic, with a 20 minute training with slides or demo. Trainings rotate among members.

– Topics are chosen by group members so the topics with the most interest are taught first. People can teach what they know, but also end with questions about what they don’t know, so that other group members might answer.

– Social platforms such as Facebook and Google will provide curriculum, online training modules and support for “stumper” questions as the sessions progress. They will also give quarterly online trainings to all the peer groups.

– Trainings are recorded and available for group members to watch afterwards. Members can comment and discuss trainings on the Slack Channel.

Partners and Funding

MediaShift received funding from the Knight Foundation through the Center for Cooperative Media at Montclair State University to test out peer trainings for a year. Partners include the Institute for Nonprofit News (INN), Local Independent Online News Publishers (LION), Lenfest Institute and Facebook. We hope that other associations and tech platforms join and support our efforts.

Want to Join a Group?

So far, the groups have been invite-only, but we are ready to open up more slots for publishers to join the groups. We ask that you fill out an application so we understand your skills, what you can offer and what you’re looking for as a group member. We are also looking for group facilitators as well.

While the groups are free to join, we would consider a membership fee down the line. We might also raise more funding from foundation grants, or create peer groups for companies or associations.

If you’re interested in joining a peer group, please fill out this simple form! You can contact project director Mark Glaser at mark [at] mediashift [dot] org with any questions.

Mark Glaser is publisher and founder of MediaShift. He is an award-winning writer and accidental entrepreneur, who has taken MediaShift from a one-person blog to a growing media company with events such as private roundtables between platforms + publishers, and weekend hackathons; the weekly MediaShift Podcast; and digital trainings. You can follow him on Twitter @mediatwit.

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DigitalEd: Loyalty and Revenue: The New User Metrics http://mediashift.org/2018/03/digitaled-loyalty-revenue-new-user-metrics/ Fri, 30 Mar 2018 10:03:34 +0000 http://mediashift.org/?p=151861 Panel Title: Loyalty and Revenue: The New User Metrics Moderator: Jason Alcorn, MediaShift Panelists: Denise Law, The Economist; Dave Burdick, Denverite What user metrics matter most when reader loyalty is your goal? Right now a tectonic shift is happening in publishing from a click-driven era to one that is community-driven. How publishers respond today can determine […]

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Panel Title: Loyalty and Revenue: The New User Metrics

Moderator: Jason Alcorn, MediaShift
Panelists: Denise Law, The Economist; Dave Burdick, Denverite

What user metrics matter most when reader loyalty is your goal? Right now a tectonic shift is happening in publishing from a click-driven era to one that is community-driven. How publishers respond today can determine if they will succeed in building an audience that shows up tomorrow and every day after.

This panel will include a discussion with publishers who are the forefront of thinking about how to measure user loyalty in this new community-driven era to strengthen their brands and use a loyal readership to grow revenue for their businesses.

This free online panel is sponsored by Opinary. Opinary enables users to share their opinion in-content, helping publishers and brands reach, understand and convert their most valuable audiences. Publishing partners – including global leaders like The Times, HuffPost, NBC etc., use Opinary to engage and monetize their audiences, while global brands like Toyota or Mastercard boost attention, create conversions and generate insights. All attendee emails will be shared with the panel sponsor.

Handouts:

– Presentations will be available to participants.

Who should attend:

Journalists, editors, growth managers, social media editors, marketers, publishers, non-profits, and content creators interested in learning about engagement metrics.

Date and Time: May 2, 2018, 10 am PT / 1 pm ET

Free!

Register now for the online panel!

Note: If you can’t attend the live session, you can still register and see the archived video of the panel. Free registration for BigMarker is required.

About the Moderator:

Jason Alcorn is the metrics and impact editor at MediaShift. As a consultant he advises news organizations on business strategy and leadership and works with funders to develop program strategies. He also facilitates the Institute for Nonprofit News Emerging Leaders Council. Jason lives in Washington, D.C., with his family. You can follow Jason on Twitter at @jasonalcorn.

About the Panelists:

Denise Law is head of strategic product development at The Economist where she is leading an initiative to accelerate the development of our website, new mobile app and newsletters. Previously, she led the social media team for two years. Denise began her career as a journalist at the Financial Times in London and Hong Kong, where she helped to set up several online-only news publications. A native of Toronto, Denise has lived and worked in London, Hong Kong, Shanghai and Utrecht.

Dave Burdick is the editor of Denverite, part of Spirited Media. He has previously worked at the Denver Post, the Daily Camera, the Huffington Post, Naropa University up in Boulder and at a Best Buy near a suburban mall circa “Now That’s What I Call Music” volume 4. His parents are retired local newspaper journalists, and he is married to a freelance journalist. Dave lives in Denver with her, their two children and a very good dog.

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DigitalEd Panel: How to Get Better Engagement Metrics http://mediashift.org/2018/03/digitaled-panel-get-better-engagement-metrics/ Thu, 15 Mar 2018 10:02:44 +0000 http://mediashift.org/?p=151622 Panel Title: How to Get Better Engagement Metrics Moderator: Jason Alcorn, MediaShift Panelists: Hannah Wise, Dallas Morning News; Alexandra Smith, WhereBy.Us; Christopher Pramstaller, Süddeutsche Zeitung Engagement is so much more than Facebook reach. For publishers who want to cultivate a direct relationship with readers, it’s the top of the customer funnel. And how you define and […]

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Panel Title: How to Get Better Engagement Metrics

Moderator: Jason Alcorn, MediaShift
Panelists: Hannah Wise, Dallas Morning News; Alexandra Smith, WhereBy.Us; Christopher Pramstaller, Süddeutsche Zeitung

Engagement is so much more than Facebook reach. For publishers who want to cultivate a direct relationship with readers, it’s the top of the customer funnel. And how you define and measure engagement in your newsroom matters directly to whether you’ll be leading the industry or lagging behind.

This live online panel will include a discussion with publishers who are at the forefront of using engagement metrics to build a direct relationship with readers, improve the quality of their journalism and drive revenue for their businesses.

This free online panel is sponsored by Content Insights. Content Insights is a robust, powerful and extremely user-friendly editorial intelligence tool, turning Big Data into easy reading. Being tailor-made for editors by editors, Content Insights helps journalists understand what drives audience behavior in a really simple and comprehensible way. By replacing inadequate metrics like page-views, scroll-depth and sessions with Article reads, Read-depth and Readership and more, Content Insights provides an uniquely editorial take on how content success should be evaluated. All attendee emails will be shared with the webinar sponsor.

Handouts:

– Presentations will be available to participants.

Who should attend:

Journalists, editors, growth managers, social media editors, marketers, publishers, non-profits, and content creators interested in learning about engagement metrics.

Date and Time: April  18, 2018, 10 am PT / 1 pm ET

Free!

Register now for the online panel!

Note: If you can’t attend the live session, you can still register and see the archived video of the panel. Free registration for BigMarker is required.

About the Moderator:

Jason Alcorn is the metrics and impact editor at MediaShift. As a consultant he advises news organizations on business strategy and leadership and works with funders to develop program strategies. He also facilitates the Institute for Nonprofit News Emerging Leaders Council. Jason lives in Washington, D.C., with his family. You can follow Jason on Twitter at @jasonalcorn.

About the Panelists:

Hannah Wise is the Engagement Editor at the Dallas Morning News. She oversees the newsroom’s social media strategy and seeks ways to cultivate conversation around the News’ journalism. She edits The News’ Hearken-powered project, Curious Texas, where readers ask questions and journalists track down answers. Hannah is the Online News Association Dallas-Fort Worth chapter co-founder and president. She is the stitching maven behind behind the viral Instagram account @sewmanycomments where she doesn’t read the comments, but sews them.

Alexandra Smith recently became the growth editor for the digital media and tech startup WhereBy.Us. Before that, she led the audience engagement team at the Fort Collins Coloradoan. She started her journalism career seven years ago at the Asbury Park Press in New Jersey after graduating from Rutgers University. Alexandra is most passionate about connecting local news to the community its meant to serve. When not ruminating on engagement strategies, you can find her learning to love all that living in Colorado has to offer.

Christopher Pramstaller works as an analyst and audience editor at Süddeutsche Zeitung, Germany’s biggest quality newspaper. He has a background as a journalist and editor and has worked with editorial data for several years. Nowadays he tries to enable the editorial staff to be data-informed in a meaningful way – live and based on longer time frames.

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DigitalEd Panel: How to Get Better Newsletter Metrics http://mediashift.org/2017/12/digitaled-get-better-newsletter-metrics/ Thu, 21 Dec 2017 11:02:47 +0000 http://mediashift.org/?p=148390 Panel Title: How to Get Better Newsletter Metrics Moderator: Jason Alcorn, MediaShift Panelists: Clare Carr, Parse.ly; Lindsay Goddard, New York Times; Brady Pierce, Greentech Media Newsletters are a direct line to your audience. In a pivot-to-reader world, there’s arguably no product more valuable for digital publishers. Not surprisingly, newsletters have been one of the most exciting […]

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DigitalEd Panel: How to Get Better Newsletter Metrics

DigitalEd Panel: How to Get Better Newsletter Metrics

Panel Title: How to Get Better Newsletter Metrics

Moderator: Jason Alcorn, MediaShift
Panelists: Clare Carr, Parse.ly; Lindsay Goddard, New York Times; Brady Pierce, Greentech Media

Newsletters are a direct line to your audience. In a pivot-to-reader world, there’s arguably no product more valuable for digital publishers. Not surprisingly, newsletters have been one of the most exciting media segments to watch, and in 2018 we can expect even more innovation.

This live online panel will include a discussion with publishers who are at the forefront of using newsletter metrics to increase engagement, develop new products, and drive revenue for their businesses.

This free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. All attendee emails will be shared with the webinar sponsor.

Handouts:

– Presentations will be available to participants.

Who should attend:

Journalists, editors, growth managers, marketers, publishers, non-profits, and content creators interested in learning about newsletter metrics.

Date and Time: February 7, 2017, 10 am PT / 1 pm ET

Free!

Register now for the online panel!

Note: If you can’t attend the live session, you can still register and see the archived video of the panel. Free registration for BigMarker is required.

About the Moderator:

Jason Alcorn is the metrics and impact editor at MediaShift. As a consultant he advises news organizations on business strategy and leadership and works with funders to develop program strategies. He also facilitates the Institute for Nonprofit News Emerging Leaders Council. Jason lives in Washington, D.C., with his family. You can follow Jason on Twitter at @jasonalcorn.

About the Panelists:

Clare Carr leads Parse.ly’s marketing team. She focuses on helping companies understand the power of audience’s attention. She contributes to MetricShift, Native Ad Institute, Digital Content Next, and speaks across the world on digital analytics, data, and marketing.

Lindsay Goddard is a product manager on the email team at The New York Times. She helps drive new features and and platform development across the email portfolio. Lindsay previously worked on email at Forbes and Oxford University Press. She holds an undergraduate degree from the University of New Mexico and a masters degree from New York University.

Brady Pierce is senior manager of digital marketing at Greentech Media, a creative strategies company that creates branded content including videos, podcasts and webinars. Brady previously worked at Yield10 Bioscience and Tufts University.

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DigitalEd: How to Verify Photos and Videos http://mediashift.org/2017/12/digitaled-verify-photos-videos-2/ Fri, 15 Dec 2017 11:01:54 +0000 http://mediashift.org/?p=147205 Title: How to Verify Photos and Videos Instructor: Aric Toler, Analyst, Bellingcat Learn how to verify photos and videos taken from social networks, especially in the context of breaking news. With “fake news” such a hot topic, how can you quickly and effectively verify materials that may be, well, fake? Most fake photos and videos can […]

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How to Verify Photos and Videos DigitalEd

DigitalEd: How to Verify Photos and Videos

Title: How to Verify Photos and Videos

Instructor: Aric Toler, Analyst, Bellingcat

Learn how to verify photos and videos taken from social networks, especially in the context of breaking news.

With “fake news” such a hot topic, how can you quickly and effectively verify materials that may be, well, fake?

Most fake photos and videos can be checked quite quickly, allowing journalists and researchers to stop the spread of so-called “fake news” before it gets onto your Facebook feed. This course will help you develop an eye for fake photos and video, allowing you to establish the originality and veracity of the content.  These skills are especially useful in a breaking news situation, in which verifying a photo or video will not just tell you if it’s real, but also additional information that can provide additional information for further reporting.

What you’ll learn from this training:

  1. How do you establish the originality of a photo or video?
  2. How do we locate where a photo or video was taken?
  3. How do we know when a photo or video was taken?
  4. What else can we discover once we know when and where a photo or video was taken?

Handouts:

  1. Presentation slides and notes
  2. Case studies and exercises to try outside of training

Who should take this training:

  1. Journalists and editors concerned with verifying content and fact-checking
  2. Researchers and activists who work with user-generated digital content, such as videos on YouTube, photographs from Instagram, and so on.
  3. Journalists and journalism students looking for an edge in discovering potentially hidden information in photographs and videos to further an investigation.

Date and Time: Jan. 17, 2017 at 1 p.m. ET / 10 a.m. PT

Price: $39

Register now for this online training!

Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Free registration for BigMarker is required.

About the Instructor:

Aric Toler is an analyst at Bellingcat, leading Eurasia and Eastern Europe research. He focused on Russian literature and intellectual history in his graduate studies at the University of Kansas and worked as an intelligence specialist in the private sector before coming to Bellingcat. He leads training workshops in Russian and English to equip journalists, researchers, and activists with digital investigation and verification skills, with a focus on training journalists in the former Soviet Union. His research has focused on verifying Russian-language media, the conflict in eastern Ukraine, and the ongoing investigation into the downing of Flight MH17.

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DigitalEd: User Experience Testing 101 http://mediashift.org/2017/12/user-experience-testing/ Mon, 04 Dec 2017 11:02:49 +0000 http://mediashift.org/?p=147885 Title: User Experience Testing 101 Instructor: Megan McNames, Director of User Experience, Emplify; Instructor of Emerging Media Design and Development, Ball State University The rapid pace of technological change drives not only more innovative approaches to storytelling but also new behaviors among story consumers. Understanding how audiences experience media platforms and the stories they deliver […]

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User Experience Testing 101

User Experience Testing 101

Title: User Experience Testing 101

Instructor: Megan McNames, Director of User Experience, Emplify; Instructor of Emerging Media Design and Development, Ball State University

The rapid pace of technological change drives not only more innovative approaches to storytelling but also new behaviors among story consumers. Understanding how audiences experience media platforms and the stories they deliver is one key to retaining and growing them in a shifting media landscape. Applied in a wide-range of professions toward goals as diverse as the design of new digital products and improving hospital patient outcomes, user experience testing is an approach to understanding what audiences do and why they do it in order to adapt to their needs and leverage their behaviors.

This training will introduce a number of user experience testing strategies and explain how communication and media professionals can use them to understand readers/users and identify opportunities for growing audiences and engagement with stories. We’ll talk about what user experience testing is and isn’t, which aspects of media platforms and stories can be tested and how to
implement tests with an eye toward actionable results.

This session is the third of three taught by the Center for Emerging Media Design and Development at Ball State University. Check out our linked sessions on Design Thinking and Transmedia Storytelling in neighboring weeks. A portion of the instructor fees for these sessions will be donated to Puerto Rican hurricane relief.

What you’ll learn from this training:

  • What user experience testing is and how it can be applied to strategic communication and storytelling
  • How to define the goals of user experience tests and determine what to test
  • How to select among user experience testing methodologies
  • Three common methods for user experience testing, ranging from resource-intensive to resource-scarce
  • How to make sense of what’s uncovered and develop a library of audience insights

Handouts:

  • User Experience Testing 101: Types of research and key methodologies
  • 10 Minutes to Win It: Low-resource user experience testing

Who should take this training:

  • Publishers and broadcasters hoping to grow their audiences
  • Communication designers including web and page designers, web producers and digital editors
  • Strategic communication professionals
  • Producers/project/product managers

Date and Time: Dec. 20, 2017 at 1 p.m. ET / 10 a.m. PT
Price: $39

Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Free registration for BigMarker is required.

Register now for the online training!

About the Instructor:

Megan McNames is the Director of User Experience at Emplify, a SaaS company in Fishers, Ind., where she applies her obsession for learning about and understanding people to helping business leaders to do the same. Leveraging her background in journalism, instructional design and interaction design, she conducts user research and oversees the design of Emplify’s Insights product. McNames was recently recognized by Techpoint as a member of the Class of 2017 Tech 25 for her contribution to Indianapolis’ tech community and the Emplify product. Prior to jumping into the business world, McNames was a faculty member of Ball State University’s Department of Journalism where she taught visual communication, human-computer interaction and digital media design. In 2015 she was named a Teacher of the Year by Ball State’s Office of Educational Excellence. She continues to teach at Ball State as an adjunct instructor. McNames also wrote and reported for Gannett until 2010.

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DigitalEd: Facebook Live for Journalists http://mediashift.org/2017/11/digitaled-facebook-live-journalists-2/ Tue, 14 Nov 2017 11:02:59 +0000 http://mediashift.org/?p=146173 Title: Facebook Live for Journalists Instructor: Melissa Luck, Assistant News Director/KXLY-TV In the changing world of social media, Facebook Live is the new big thing. Facebook’s own algorithm favors this live element, drawing more viewers and followers to your page. But, how can journalists use it effectively to get past the “gimmick” idea and make […]

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Title: Facebook Live for Journalists
Instructor: Melissa Luck, Assistant News Director/KXLY-TV

In the changing world of social media, Facebook Live is the new big thing. Facebook’s own algorithm favors this live element, drawing more viewers and followers to your page. But, how can journalists use it effectively to get past the “gimmick” idea and make it something useful for viewers and for journalists? We’ll explore some of the best practices to maximize use and effectiveness of Facebook live for journalists and media organizations alike.

 What you’ll learn from this training:

  1. How to use Facebook live
  2. Ways for news organizations to use Facebook live to advance daily coverage
  3. Using Facebook live to force engagement
  4. Facebook live success stories

Handouts:

  • Basic explanation of Facebook live and ideas to incorporate into your newsroom

Who should take this training:

  • News managers
  • Journalists
  • Digital and Social News Managers

Date and Time: Dec. 6, 2017 at 1 p.m. ET / 10 a.m. PT
Price: $39

Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Free registration for BigMarker is required.

Register now for the online training!

About the Instructor: 
Melissa Luck is a career journalist who has worked as a reporter, anchor, producer and manager. She has won and been nominated for numerous awards related to TV news features, investigations and continuing coverage. She manages social media for the ABC affiliate in Spokane, Washington and is always looking for ways to advance and innovate across platforms. She’s the daughter of a retired journalist, the wife of a morning news anchor and the mom of two budding storytellers. She tweets more than she should.

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DigitalEd: Design Thinking: Story Design and Testing http://mediashift.org/2017/10/digitaled-story-design-testing-part-1-3-design-thinking/ Tue, 31 Oct 2017 10:02:21 +0000 http://mediashift.org/?p=146824 Instructor: Dr. Jennifer Palilonis, Director of Center for Emerging Media Design & Development, Ball State University Understanding and solving complex strategic communication problems Design thinking is a people-centered approach to problem solving that encourages collaborative brainstorming and diverse ideation through systematic strategies and processes. Used in a variety of fields, from product design to web […]

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Instructor: Dr. Jennifer Palilonis, Director of Center for Emerging Media Design & Development, Ball State University

Understanding and solving complex strategic communication problems

Design thinking is a people-centered approach to problem solving that encourages collaborative brainstorming and diverse ideation through systematic strategies and processes. Used in a variety of fields, from product design to web development, design œthinking serves as a powerful model for flexible and dynamic critical thinking that puts the audience/user at the center of idea generation.

In this session, Dr. Palilonis will share a number of design thinking strategies and explain how they can be used by communication and media professionals to inspire innovative, engaging approaches to storytelling. Dr. Palilonis will also share how she has used design thinking in a number of diverse projects, from working with USA Volleyball to promote the growth of boys’ and men’s volleyball nationwide, to developing a digital literacy curriculum for K-3 students.

This session is the first of three taught by the Center for Emerging Media Design and Development at Ball State University. Join our linked sessions on Transmedia Storytelling and User Experience Testing over the following two weeks. A portion of the instructor fees for these sessions will be donated to Puerto Rican hurricane relief.

What you’ll learn from this training:

  1. How to execute five popular design thinking strategies
  2. How design thinking can be applied to strategic communication and storytelling
  3. How to apply divergent thinking to inspire diverse solutions to complex problems
  4. How to apply convergent thinking to synthesize and refine ideas generating during the design thinking process

Handouts:

  • Design Thinking 101: Five strategies for collaborative brainstorming

Who should take this training:

  • Communication designers
  • Strategic communication professionals
  • Producers/project managers

Date and Time: November 29, 2017 at 1 pm ET / 10 am PT

About the instructor:

Dr. Jennifer George-Palilonis is a full professor in Ball State University’s Department of Journalism, and the director of the Center for Emerging Media Design & Development. She holds a PhD in Human-Computer Interaction from the Indiana University School of Informatics & Computing. Since 2002, Palilonis has been a media design consultant, both independently and as an affiliate with Garcia Media Group. She has worked on the redesigns of more than 30 newspapers nationwide. She also worked for the Chicago Sun-Times as a news design editor and the Detroit Free Press as a business art director. She is also the director of the Ball State Digital Publishing Studio.

Palilonis is also the author of two books, The Multimedia Journalist (Oxford University Press, 2012) and A Practical Guide to Graphics Reporting (Focal Press, 2006; 2016). Her research interests include design thinking, active reading in mobile environments, multimedia storytelling, the use of multimedia as a teaching and learning tool, blended and online learning, mobile design and development, and information graphics.

In 2012, she was  named the Scripps Howard Journalism & Mass Communication Teacher of the Year; and Ball State presented her with the Outstanding Teaching Award. In 2006, she was named the “Young Alumnus of the Year” by the Ball State University Department of Journalism and “Graduate of the Last Decade” by the Ball State University Alumni Association. Prior to becoming the EMDD director, she was the coordinator for the nationally recognized journalism graphics sequence.

The post DigitalEd: Design Thinking: Story Design and Testing appeared first on MediaShift.

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DigitalEd: How to Become a Mobile Ninja in the Field http://mediashift.org/2017/10/digitaled-become-mobile-ninja-field/ Thu, 26 Oct 2017 10:02:02 +0000 http://mediashift.org/?p=145642 Title: How to Become a Mobile Ninja in the Field Instructor: Judd Slivka, Assistant Professor at Missouri School of Journalism Use mobile tools while reporting to quickly generate direct-to-social content We’re past the “Oh look! You can do journalism with a smartphone!” phase of mobile journalism. We know that using mobile devices gives us mobility, […]

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Title: How to Become a Mobile Ninja in the Field

Instructor: Judd Slivka, Assistant Professor at Missouri School of Journalism

Use mobile tools while reporting to quickly generate direct-to-social content

We’re past the “Oh look! You can do journalism with a smartphone!” phase of mobile journalism. We know that using mobile devices gives us mobility, a production office in the field and a way to generate content quickly from the scene. Unfortunately, there are increasing demands for on-the-scene content to feed the social media machine. But every piece of content tweeted is time lost reporting.

This training will show you how to use various mobile tools while reporting to quickly generate interesting direct-to-social content – without taking away reporting time. Each of the tools and techniques featured requires less than 90 seconds to create content that goes up to social media and lets you get back to reporting.

What you’ll learn from this training:

  • How to take content you’ve gathered and “chunk” it up optimally for mobile-to-social transmission
  • The best apps to quickly create stories and bits of content
  • What “cotton candy content” is – and how you can use it to own a story and build brand loyalty
  • Strategies to create a consistent flow of information during a breaking news situation

Handouts included:

  • Documents on the best field-tested apps.
  • Explanations of the gear you need to up the quality of your mobile reporting game
  • Templates for covering different kinds of stories using just your phone.

Who should take this training:

  • Reporters who deal with breaking news and have to feed the social media beast from the scene
  • Sports reporters who are looking to add depth and texture to their pre- and post-game reporting
  • Digital producers who have to constantly update sites and feeds with news from the field
  • Any media maker who wants to use mobile reporting to add another dimension to their work

Date and Time: Nov. 15, 2017 at 1 pm ET / 10 am PT

Price: $39

Register for this training now!

Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Registration for BigMarker is required.

About the instructor:

Judd Slivka is an assistant professor of convergence journalism at the Missouri School of Journalism who specializes in mobile journalism. Slivka has worked with newsrooms around the country on how to implement mobile technologies into newsgathering and production workflows. He is a frequent beta tester of mobile apps and prototype tester for mobile equipment makers.

The post DigitalEd: How to Become a Mobile Ninja in the Field appeared first on MediaShift.

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