Tools & Tips – MediaShift http://mediashift.org Your Guide to the Digital Media Revolution Thu, 29 Jun 2023 06:52:56 +0000 en-US hourly 1 112695528 How to Introduce Podcasting to the Journalism Classroom http://mediashift.org/2018/03/introduce-podcasting-journalism-classroom/ Thu, 29 Mar 2018 10:04:20 +0000 http://mediashift.org/?p=151753 Listen to Ritenour High School broadcast adviser Jane Bannester and her students talk about their adventures in podcasting — what they’ve learned and how they’ve grown personally — in their own voices. I love new trends in broadcasting, and nothing is hotter today than podcasting, those episodic audio or video programs available for download by […]

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Listen to Ritenour High School broadcast adviser Jane Bannester and her students talk about their adventures in podcasting — what they’ve learned and how they’ve grown personally — in their own voices.

I love new trends in broadcasting, and nothing is hotter today than podcasting, those episodic audio or video programs available for download by an audience.

Despite terrestrial radio’s consistent hold on listeners, podcasting has seen an ever-present increase of listeners with 21-24 percent growth year-over-year. Can you believe the largest growth is coming from the age 18-34 demographic?

When we see a media gaining ground in culture, it’s the right moment to invest a staff’s time and resources into becoming prolific in that medium, and that’s what we’ve done at Ritenour High School to build students’ skills and their confidence as journalists.

Thinking Specifically About Format

First, we must understand that podcasts are very specific, topic-oriented shows. I consider them comparable to magazines; my students get that concept. Creating too big of a topic can leave students disoriented about what to share with their audience. Keep it simple, yet leave room for multiple episodes.

The KRHS program at Ritenour High School offers students the option to focus on a specific beat for the semester. Within each beat, we offer multiple programs:

Once students connect with a group and are assigned a podcasting topic, they take on the role of reporters with ease. They love interviewing and talking with fellow students, once they get over those first-time jitters.

Managing the Equipment

You are only as good as your microphone. With the increase in audio recording, many companies have jumped on the bandwagon to create easily accessible and affordable equipment. B&H Audio and Video has made purchasing easier by providing bundled deals for podcast beginners.

If you’re interested in moving beyond your classroom walls, consider using handheld recorders like the Zoom brand. After my students used these once, they never wanted to use anything else.

The Test: Would you listen to it?

It’s the first question I want students to ask themselves about a podcast: Would you listen to it? Don’t create a piece for a class project; create it for an audience. Asking your audience to listen is much more difficult when they have so many other options.

When my students start, I keep them to two minutes of content. With amateur content, it’s a good rule of thumb. Keeping it shorter will help learners create a concise message.

Junior Justin Lopez writes his sports broadcast before recording his podcast. (Photo: Israel Rendon)

Does it leave me with new information? Have I gotten a new understanding on a topic that I didn’t have before? Can I see a different point of view that I never considered? These are all questions students can ask of their product to see if it’s worth listening to.

Still, There Are Challenges

Students say the hardest part of podcasting is putting the story together. (When is that not the hardest part for students?)

Some students prefer to start with questions: what do I want to know more about the topic? Who are the most important people who can answer these questions? Others need to start with research on a topic: if I’m looking into racial diversity in St. Louis, I need to look at the history and find data that supports the premise that this is a long-standing problem.

From there, I ask students to show the emotion behind the story. For me, it’s a major part of why I love podcasts. Hearing people share their personal truth makes it worth listening to. With an audio story, people speak freely, while facing a camera can seem more intrusive. This concept resonates with students when they are doing audio stories.

Editing, Editing and More Editing

I tell my students that the editing software has a short list of requirements. Basics include cutting audio, adding and overlaying tracks, and mixing sound levels. Audacity has been a staple for podcasting in my room since we began 10 years ago. It conveniently allows you to perform the basics, while still retaining some editing freedom.

For those wanting to use a Cloud software option with a Chromebook, or those who have multiple students who need to access a project, my students love using Soundtrap. It performs like Macintosh’s Garageband with added sound effects and instrumentals.

Hosting a Podcast

The boom in podcasting has brought a boom in hosting providers. Options like Soundcloud, Podbean or Podomatic allow for free websites or cheap pricing for yearly subscriptions. You can also use YouTube if you choose to make the sound files into videos with a photo or your logo in the background.

Senior Arieon Thomas-Smith, front, works with newest member Junior Isaiah Fowler on using audio editing software. (Photo: Israel Rendon)

Capitalizing on the Cool Factor

The value of podcasting reaches much further than the products students create. My students are amazing speakers, can navigate interviews with the proficiency of a pro, and they are growing confident as they hear themselves profess their thoughts.

This trendy medium can be a gateway to strengthening core journalistic skills, but the great thing is, most of my kids never know it. They just think they are being cool!

Jane Bannester works for the Ritenour School District, in St. Louis, Mo. Currently she teaches the nationally awarded KRHS Media program. Jane speaks locally and nationally on topics of Podcasting and Drone journalism. In 2017, Jane was recognized as the Missouri Journalism Educator of the Year,  a recognized Broadcast Advisor by the Journalism Education Association, and made the 2017 MediaShift EducationShift20 list for innovative scholastic journalism educators.

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How to Make the Transition to Teaching Media Courses Online http://mediashift.org/2018/03/make-transition-teaching-media-courses-online/ Thu, 22 Mar 2018 10:04:40 +0000 http://mediashift.org/?p=151639 Students DO NOT watch the evening news and certainly do not read a paper newspaper.  They may occasionally click on a news site such as CNN or ABCNews, but if they click anything, it is probably BuzzFeed, Vice or ENews. They are not not consuming news; they are just getting it and sharing it in […]

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Students DO NOT watch the evening news and certainly do not read a paper newspaper.  They may occasionally click on a news site such as CNN or ABCNews, but if they click anything, it is probably BuzzFeed, Vice or ENews.

They are not not consuming news; they are just getting it and sharing it in a completely new way.

I realized this when the Marjory Stoneman Douglas student journalists broadcasted live via Snapchat and Instagram as their school, friends and teachers were being attacked.  Despite horrific circumstances, those student journalists kept the tape rolling to share with the world what was going on in that school. As a result, these young people created a movement that originated and now is communicated with their peers and the world strictly online.     

This means, as teachers, we need to meet our students where they are – online, all the time. It is challenging because you must constantly change with the technology and what is popular with students, but that is the reality of our business, and I’ll show you how my journey to an online journalism instructor has evolved.

My, How Things Have Changed

I started teaching online media courses in late 2013.  Facebook had been around for a while, but Twitter and Pinterest were fledgling outliers. Instagram and Snapchat were practically still in the womb.  

Fast-forward JUST FIVE YEARS and social media tools have exploded in popularity for teens and young adults.  They use devices to communicate – with their friends, parents, teachers, employers. They use social media to maintain their social lives by “liking” and “following” photographs, celebrities and even causes.  Students also learn about the world – good and bad – because of social media.

At our recent college learning day, I attended the “bricks, clicks and teacher tricks” session on how to learn about communicating and collaborating with students.  We had “appy hour,” learned about teacher time savers and dazzling design, but I was floored that some colleagues still argued about “student responsibility” and “why they [students] expect email responses faster than 48 hours.”  

I thought: students barely even use email anymore, and if I had to wait 48 hours for an answer to my question about an assignment, I would go nuts!  I realized in the session that while some of these tools are great for teachers, they are not necessarily good for the students beyond the face-to-face classroom.  Tools like Kahoot and Go Soapbox may be cool in class, but they are not especially useful online. Teachers seem to fear Instagram, Snapchat and Twitter – for a number of reasons – but that is where the students are, and we need to be there, too.

Transitioning from Face-to-Face to Online

I teach the gamut of media courses – introduction to news reporting, writing for mass media, writing for social media and introduction to public relations.  I teach all of them online, except introduction to news reporting (for now).

At first, this was a real struggle.  I was trying to teach online courses like my face-to-face-classes.  I quickly learned this was not possible. Online students typically take this type of format because they need the flexibility. They often work full time and go to school.

Face-to-face students meet with area public relations professionals. Online students participated via Twitter Chat at #ValenciaPRChat. (Photo: Rebecca Newman)

For the last five years, I have changed, rearranged, restructured and learned a ton of new skills because I am trying to make the learning work for my students.  Students don’t read textbooks. They do not wait patiently for me to get back to them via email. But they do like clarity and consistency. They also like assignments that are interactive and challenge them to practice real-world skills.  How do you do this? The answer is, it is a work in progress, but it can be done. Here are a few tips:

1. Use the social media that students use:  Obviously I have boundaries, but social media tools really do make it easy to give students quick feedback when they need it.  I use Twitter in my classes since that’s what journalists use. I permit them to DM me with questions and comments, and my response time is actually far faster than traditional email.

2. Live Stream guest speaker events:  Twitter Live and Periscope are great tools for livestreaming events with professional speakers.  Use whatever tool is comfortable for you and where you have the most followers, but FYI – students are no longer using Facebook.  For these events, I collect my student questions ahead of time, so they can “ask” questions during the event, too.


3. Study the apps and available technology:  Do you want to hear students practicing interviews with sources?  Have them record it and send it to you in an audio file. Want to have students build their “professional brand”?  Give them an assignment building a LinkedIn profile. Want your social media students to be able to post “professionally” designed content?  Introduce them to Canva (free) and have them begin creating and posting. There are TONS of choices out there. Find the free and easy-to-use tools.  Share them and use them.

4. YouTube is your friend: There is so much great content on YouTube.  Students like to watch videos, so let them. I use a great video from Dr. Kim Zarkin that teaches new journalism students how to use the AP Stylebook.  I then make up a series of quizzes that gets them using the book and recognizing important style elements.

5. Be present:  “Talk” to your online people — FREQUENTLY.  Each semester, I host virtual conferences (for a grade) via FaceTime, Skype or Google Hangout.  Not only is this simulating real-world distance meetings, it is an opportunity to check in with these people, so they can put a face with the stranger behind the computer screen.  Is it time consuming? Yes, but it is totally worth it.

There are so many ways to make online learning engaging and meaningful.  There are so many cool tools to use to make this work. Some come and go, but if you pay attention to the right people (other faculty and colleagues), the industry and the kids, you’ll know what is working and what is going to be obsolete.

Embrace online learning.  It is here, and it is the future.  

Rebecca Newman is a media professor at Valencia College in Orlando, Florida.  She is the faculty advisor of the Valencia College student news organization, Valencia Voice.

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5 Key Points for Journalism Educators Who Want to Teach Online http://mediashift.org/2018/03/5-key-points-new-distance-journalism-educators/ Thu, 15 Mar 2018 10:05:45 +0000 http://mediashift.org/?p=151285 If you’re transitioning to teaching students online, then you’re possibly in one of two camps: you’re resistant because you believe face-to-face teaching is better, or you’re resigned because you know it is a matter of when, not if. Finding a truly passionate distance educator in a field where much of the learning has to be […]

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If you’re transitioning to teaching students online, then you’re possibly in one of two camps: you’re resistant because you believe face-to-face teaching is better, or you’re resigned because you know it is a matter of when, not if.

Finding a truly passionate distance educator in a field where much of the learning has to be practical (how to write, use a camera, record sound) has, in my experience, been difficult. Most people design curriculum with the on-campus student in mind, and then make amendments for the distance student.

However, journalism education by distance seems a natural fit. Journalists routinely have to work remotely, receiving briefs from editors thousands of miles away. They create and file stories using a diverse range of technologies, and need to be mobile, adaptable, social and able to negotiate complexity when conducting research.

So thinking of the roving correspondent, who can’t make it for critical training, is a way to conceptualize our students. I was inspired to think this way after working with a colleague at the 1996 Atlanta Olympics. He saw the future and tried to talk to us about “this thing called the internet.” He spent the fortnight on the media bus filing these digital stories while the rest of us worked manually. He was learning as he went, blowing us all away with his ability to file stories as instantly as was possible back then.

I  started, and continue, to design courses and assessment with him in mind. I view everything I see others do in the journalism classroom through the lens of how I would do that with my remote students (such as Aleszu Bajak’s recent fabulous piece about designing a journalism course around email newsletters — still thinking about that one). That’s because most of my students will never make it to the on-campus classroom. No flipped classrooms, no blended learning. My classes are totally online, fully-assessed and contribute to undergraduate bachelor’s degree.

For those new to distance or online education and trying to think about how to include remote students, I offer the following five initial tips to help your transition. They are based on years of mentoring, teaching, coping with a rapidly changing discipline, adjusting course and unit design, assessing and celebrating student success.

1. Shift Your Thinking

To be a great teacher of distance students, you have to believe in what you are doing. You need to be committed to providing the best possible education regardless of personal circumstance, and to pushing boundaries so graduates can be ahead of the game. I regularly hear peers complain about the trend to online education, lamenting how much easier it is to teach face-to-face. Many feel it is too hard to teach technology online and provide instant feedback on writing.

Of course it’s easier to teach face-to-face. But that’s not the point.

If we accept that to be the truth, then we give up the possibilities with our remote students who have stories that need to be told. The more remote the student, the more important it is to give them a voice.

So rather than wondering how we include the distance student, the better question is: How do we make distance students central to learning design? From that position, we can then include everyone else.

Picture the most isolated student who might have the best story to tell, and teach them. What do they need? If they have limited internet or resources, think about how you’re going to address this. Relying on hours of watching video lectures or lots of clips on YouTube may be less effective than asking the student to do the work, reflect, watch a shorter clip that refines their thinking, and do the same task again. Do they really need the latest podcasting kit for the task, or will sound recorded on a mobile be enough? How can you support the student to do in his or her living room what on-campus students might do in a studio?

Working through questions like this will focus you on what’s important rather than what’s easy.

2. Principles Rather than Technology

Technology is great and has been at the heart of discussions about journalism education for a while. However, it can dominate discussion at the expense of good learning design. Platforms change. Software changes. But the principle of telling a good story, verifying facts and making it interesting to readers or viewers doesn’t.

Where you need to use a technology, make it the industry standard. If there’s no industry standard, or newsrooms use different filing software platforms, then use something that’s transferable. For example, SoundCloud might be better and easier to use than Audacity, depending on the learning outcome.

Make use of existing learning materials, but don’t let students wander around looking for them.

Recommend a good tutorial on how to use Twitter, for example, or create a very short video yourself. But think more broadly about what you want the student to learn and do – creating connections, identifying sources, verifying facts. Twitter may be the best option, but maybe not—maybe the student can actually come to you with something better. It’s the principle that’s important.

3. Keep it simple

Students are easily overwhelmed with too much information, and we have a tendency in online environments to overload them with content and links, just because we can. We know that students generally are time poor and usually juggling multiple commitments. We also know that they will do what is required for assessment, but that assessment must consider time related to task. Distance students are particularly vulnerable to simply disappearing if it all gets too hard or too overwhelming. 

If you study with me, you’ll get one study guide of around four pages (PDF so you can download it). I’ll only use full texts if they are truly AMAZING. I don’t pad the learning environment with lots of links for the sake of it. If I do include links, I’ll be asking students to reflect/model/review what I am asking them to watch. So, avoid overcomplicating things. Your job as a discipline expert is to provide a platform for learning, and then ask them to find the information (promoting lifelong learning, research skills, information literacy…the list goes on). If I have extra resources or links, I’ll communicate these to students socially (via Twitter, for example).

4. Drive Learning Through Assessment, Not Content

We like to create content. We think we’re teaching students when we transfer knowledge. However, creating space for learning, and limiting content to support achieving the learning outcomes, is critical. Journalism is inherently social. Designing authentic learning tasks that facilitate connections requires you to be innovative, particularly in the ways you provide feedback and support to students without overwhelming yourself.

It is critical to front load your units or courses. Good orientation, clear instructions and minimal updates while the course is running will help you focus on engaging with students as a mentor and providing feedback rather than putting out bushfires.

5. Build confidence

Building confidence in distance student cohorts is difficult but crucial. Our journalism students need to be confident in their news-sense, and research, analytical and technical skills. We need them to back themselves when they identify a difficult story, and they need to cope with the pressures that come from public discourse.

Again, course design and assessment is important. Building in reflection, virtual peer review and collaboration, and response to feedback into assessment can address this. I also ask all my students to self-assess their work (and I teach them how to do this). Distance study requires independence, resilience, time management and self-motivation. Students will always drop out, but my distance students often outperform on-campus students.

When you are new to distance or online teaching, you will be battling on a number of fronts. Those roving correspondents need you to be committed to their success, they need to know how to tell a great story, they need you to guide them on what’s important, they need to learn actively and authentically, and they need to be confident.

If you keep these points at the forefront of your thinking, hopefully the rest will come.

Kate Ames is an associate professor with a background in journalism and public relations education. She works at CQUniversity in Australia and specialises in distance and online learning. She is passionate about providing equal opportunities for access to great education. You can see some of her online teaching in action by following @Kate_Ames on Twitter, or following #speech and #profcomm hashtags associated with @CQUni.

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Teaching Media Literacy With A Cape After SXSWEdu http://mediashift.org/2018/03/teaching-media-literacy-cape-sxswedu/ Wed, 14 Mar 2018 10:05:25 +0000 http://mediashift.org/?p=151590 Before I attended danah boyd’s campfire discussion at SXSWEdu on Media Literacy, I had been promoting my own upcoming campfire session on media literacy heavily with the hashtags #savetheworld #teachmedialit. In her talk, however, boyd strongly questioned the notion of media literacy’s ability to save the world.  Slowly tucking my cape back into my bag, […]

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Before I attended danah boyd’s campfire discussion at SXSWEdu on Media Literacy, I had been promoting my own upcoming campfire session on media literacy heavily with the hashtags #savetheworld #teachmedialit. In her talk, however, boyd strongly questioned the notion of media literacy’s ability to save the world.  Slowly tucking my cape back into my bag, I walked out of the keynote unsettled, which was probably her point.

Some of the old school methods, as boyd pointed out at SXSWEdu, may not be effective against the new “weaponized digital media,” trolls, bots and online political forces with millions of dollars behind them. She has concerns about the good will and the truth that many bloggers are sending out over the internet.  She sees neo-nazis and other extremists filling the new digital media with mirrors of truth, hate and evil. In a post-modern way, I believe she also argues whether or not the truth can be found at all.

This was a tough message for me to hear as a trainer of truth-seekers and someone who firmly believes in the power of the student voice. boyd is a professor of the complex, and she’s very good at delving into it. I am more “Mr. Easy.” In my journalism classes, I have one lesson plan: SEEK TRUTH AND REPORT IT.  

boyd left listeners I talked to at SXSWEdu uneasy and unsettled as they tried to decipher her speech. In my own presentation, with my cape back on, I discussed ways I still believe we can save the world from fake news and eliminate many of the problems media is facing today.  A few disgruntled, cynical truth-seekers brought up boyd’s points about the darkness and complexities of teaching media literature in 2018, but no one could quite put their finger on her meaning, or how it practically applied to teaching media literacy in the future.

Iowa City High School journalism adviser Jonathan Rogers speaks during his presentation at SXSW. (Photo: Don Goble)

boyd’s speech has unsettled me, but it has also made me believe more in the ways I have found to teach media literacy. Now back in my classroom, I see students grappling with bias, publishing important stories, reading the news on their phones through a variety of sources, and taking pride in the rising power of student voices. The complexity of the screen world doesn’t look so complex to me when I see real students working in a journalism classroom.

Presenting on media literacy during the past year, I have also learned that teachers are not islands.  There are well-funded media literacy resources being developed to fight the darkness and complexity of the web that are far from the old school methods that boyd rightfully criticized. Many can be found on my website. I also think it is important to look at examples of journalism done right. The focus too often is on how journalists are doing it wrong. The Journalism Education Association and Flipboard have created a magazine showcasing the best high school journalism students that are models of responsible digital citizenship. Teachers need to use the good models of stories that tell the truth. It is fun to look at the Hot 50 fake news stories on Snopes, but it is more important to discuss the journalism that is bringing truth.

For the rest of this article, I think I can put my cape back on, or at the minimum give teachers three easy “buttons” for teaching media literacy. I believe that if teachers follow these methods, students will become media literate, critical thinkers and truth-seekers with powerful voices. Will some of them possibly use these new skills for evil?  It’s possible, but in almost 15 years of teaching journalism, I haven’t lost too many to the dark side.

1. Social Media and Google Searches are Dumpster Fires of Bad Information

At first, I was a bit nervous about attacking Google, Twitter and Facebook. Now, I am not. Social media and Google are to blame for the fake news and information crisis online. Teachers need to inform students not to get their news and information from Google, Twitter and Facebook. They also need to teach students not to share false information on Twitter, as a new MIT study shows how fast fake information is spreading on that platform.

2. Student Journalism Works to Teach Media Literacy and Gives us All Hope

Student journalists are amazing, and teaching students to publish following the SPJ Code of Ethics and to take pledges to follow the code of the Quill and Scroll Journalism Honor society is the best way to teach media literacy and bring student voices into schools. Period.  

Some of the ethical codes that high school journalists follow include seeking truth, doing no harm, being unbiased and being transparent.  At the end of each school year, The Little Hawk journalism team at Iowa City High School in Iowa City, Iowa, inducts students into the Quill and Scroll society of journalists. Students read this code by candlelight and take it seriously. The initiation concludes with students pledging to the following: Painstakingly seek truth no matter your profession; Aid the best interests of your community; Aid in the cause to better journalism no matter your job.

These mottos and codes were used this past month after the Parkland shooting. This incident and the subsequent movement have let the world know how talented student journalists are and the power of their voices as noted in “It’s Not Just a Story:  It’s Their Lives’” by NPR and “How Parkland Students Changed the Gun Debate” in the Atlantic. If anyone doubts the quality and responsibility of student journalism, I highly suggest reading the JEA Flipboard magazine of the Best High School Journalism or the Best of School Newspapers Online.  

Some of the staff members of the Little Hawk student newspaper read their latest edition. (Photo: Jonathan Rogers)

This past month reaffirmed my belief that a strong high school journalism program is essential to every high school and to media literacy — but closer to home.  As the adviser of The Little Hawk, my student reporters covered walkouts on school safety and have been some of the voices driving for change.  Mainstream media outlets from the Washington Post to Vice News to CBS to the Des Moines Register have all interviewed them on their role as student journalists — and also as activists. These students have been trained in the code of the journalist and take their responsibility seriously. When boyd suggested that training students as journalists or arming them with the new “weaponized” media could lead to neo-nazi bloggers or extremist ideas being published on the web, I couldn’t disagree more. In almost 15 years as a high school publications adviser, I have never seen a student use their power in irresponsible ways. To suggest that teachers not train high school students how to be journalists is exactly the wrong answer to the media literacy problem. Now is the time to arm students with their First Amendment rights and give them more digital citizenship training.  

3. Millions of Dollars are being Spent on Well-Developed Online Resources

From Newseum to Checkology to NAMLE to Web Literacy for Student Fact Checkers, the internet is full of ways teachers can incorporate media literacy lessons into any class at any grade level. Teaching these lessons to help students get beyond social media and Google searches is essential 21st century skills training. To suggest not teaching these skills is dangerous, and sadly most students are not being taught how to get news on their phones or how to fact-check stories or information, or how to research online. At my session at SXSWEdu, medical students and science teachers all expressed how much more difficult it is to teach students how to find reliable sources and come to authentic “truths.” This problem is well beyond getting the news. I think teaching students how to get news from a variety of sources online is a start, but media literacy is a Kindergarten-until-death topic that all subjects and grade levels should be teaching.

I do believe there is a new hope in student voices and new ways to teach media literature effectively. This is not the time to tell any teacher that we should take off our capes. It’s just time to remind kids that with great power comes great responsibility.  

Jonathan Rogers is a journalism adviser for Iowa City High School and serves as a Master Journalism Educator. He is the president of the Iowa High School Press Association and was voted IHSPA Journalism Teacher of the Year in 2015. He also works as the JEA Professional Outreach Chair and is a Dow Jones Distinguished Adviser.

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How to Create Online Journalism Courses with Instant Adjustments http://mediashift.org/2018/02/create-online-journalism-courses-instant-adjustments/ Wed, 28 Feb 2018 11:04:15 +0000 http://mediashift.org/?p=151056 In a perfect world, journalism education would be fully responsive to a learner’s individual needs. Whether teaching Introduction to Reporting or Advanced Data Visualization, instructors could ascertain students’ exact understanding and then support them to their next level. Of course, like any utopian narrative, differentiated instruction is constrained because there will always be a range […]

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In a perfect world, journalism education would be fully responsive to a learner’s individual needs. Whether teaching Introduction to Reporting or Advanced Data Visualization, instructors could ascertain students’ exact understanding and then support them to their next level.

Of course, like any utopian narrative, differentiated instruction is constrained because there will always be a range of skill levels in any class. It is even more complex when the course is online.

Yet in online journalism education, and particularly with college-level or adult learners who know their capabilities and goals, there is a real opportunity for highly responsive learning. In my experience teaching online journalism courses, I’ve forged a path into individualized learning through repetitive needs assessment, and although it’s time consuming, I think it’s worth a look for journalism educators as more coursework moves online.

What is Needs Assessment?

As part of most instructional design models, needs assessment (sometimes called front-end analysis) is an attempt to understand students’ skills and knowledge before instruction is designed and delivered. It’s essentially a pre-test, but in this case, I employed it repeatedly.

Although some keen instructors can understand their students’ abilities intuitively during the first few days of class or after the first major assignment, online learning includes a literal and philosophical distance, making intentional needs assessment valuable. And it makes sense to do it throughout a course; more input means better instructor decision-making and the ability to make instant adjustments for learners.

Teaching Journalism Advising Online

I kept this concept of repetitive needs assessment in mind as I remade three graduate online courses for scholastic journalism advisers through Eastern Illinois University. When these courses were first taught in the 1990s, the professor who designed them was on the cutting edge of distance education, but much has changed. When I endeavored to resurrect them as asynchronous classes in the summer of 2017, I had to reinvent them. Educational technology had evolved, and my students were a diverse group. Some were experienced and seasoned journalism advisers for high schools throughout the country. Others were brand new advisers, or just embarking on the beginnings of a scholastic media program in their schools. Still others were only from the education or journalism side of a curriculum, without experience of the other half.

My needs assessment of these learners was a purposeful and recursive plan of information-gathering. At the beginning, middle and end of each three-week, online course, students were asked to take a short (no more than five minutes in length) online survey, using Typeform, to explain their background knowledge, expectations, preferences and fears/reactions regarding both content and online learning.

Screenshot from the online summer, graduate course for journalism advisers offered through Eastern Illinois University. (Photo: Amanda Bright)

Structural Changes From the Nascent Moments

A number of responses to the needs assessments questions led to alterations in the structure of the courses:

  • When students identified clarity of instructions as an online learning concern, I put explicit learning outcomes on the syllabus and within each online module. I also sent emails at the beginning of each module regarding expectations and provided formative assessment feedback within 24 hours.
  • When students noted readings and discussions were how they learned best, I commented on each post, expanded and revised the reading selections and connected students to each others’ area of expertise to propel brainstorming and collaboration.
  • Because students overwhelmingly desired specifics due to distance, I added extra assignment sheets and artifacts from other programs for reference and more ideas.
  • After a student noted “the discussions weren’t much of a discussion” (their peers’ posts lacked interaction and cohesion), I quickly inserted three suggested topics for responses that created commonality.
  • As concerns about a lack of face-to-face interaction with the instructor were expressed, I created more videos—beyond an introduction and conclusion multimedia presence—with comments or questions I would typically pose in a classroom while sharing my own advising experiences.

Making Content Changes Throughout the Course

I also turned my attention to the needs assessment data on perceived strengths and weaknesses regarding journalism advising, so I could make instant adjustments to the content of the course. Then, I went back into my LMS (learning management system) once again:

  • When I saw trends in content weaknesses, I added more readings (some optional) on blind spots. I also provided specific examples of projects as a starting point for those who were unfamiliar with a concept.
  • Keeping the readings in the course fluid with open educational resources, I added and subtracted articles up to a day before the next module started as I read response posts.
  • Some students mentioned that a few readings didn’t apply, so I gave them the ability to add one or two readings of their own to a module of choice, allowing the learners to drive content, too.
  • I kept notes on which learner was interested in what learning outcome from the beginning, and then researched and provided resources and responses for those goals through individualized discussion/responses.

Summative Assessments Individualized

At first, I had more academic-style, capstone assignments, as would befit a graduate-level course, but as I returned to the needs assessment data, I noticed reflection and practical application were more valuable for these learners. I adjusted the summatives to include both scholarly and reflective components. Then, learners’ work was shared to be used by other advisers as desired — adding to their bank of practical resources.

The Heavy Lifting Was Worth It

This experiment using a repetitive, needs-assessment based strategy to provide instant adjustments to an online course was far from easy. It was quite time-consuming; most online courses take high levels of investment in design at the outset, but once they begin, the intensity lessens. This model was the opposite. I spent at least two to three hours in adjustments and upkeep every day, and that did not include grading time.

However, there were also moments of responsiveness that allowed students to engage in a way they did not expect in distance learning. “Personally, I thought that this course was amazing; thoughtfully conceived; and well-executed,” one student said. Although these types of comments cause instructor elation, it also underlined how little some feel they take away from learning experiences:

“Wow, what a great group of readings! Thank you. I have become that teacher when, upon hearing that a PD is planned for what our school calls Professional Learning Mornings (PLMs for short), my brow furrows and I wonder what I will be able to take away from the session and apply to my classroom. Sadly, PLMs often disappoint, leaving feeling frustrated because I don’t always feel that I have learned anything. Give me something I can apply and I will try it out the next day. I blather on about this because, Module 5—like what I perceive to be a “successful” PD—has given me much with which to ruminate.”

This taught me that my plan for developing an online course would have to be frequently revised as the course went along if I wanted the best possible learning experience for my students. There’s still much to learn from learners, and here’s hoping that as online learning tools evolve, we can only increase the opportunities to repeatedly find out what our students need next — and then try to deliver it.

Amanda Bright is a former professional journalist who later spent a decade as a scholastic journalism adviser. Currently, Bright is the Education Editor for MediaShift, a journalism instructor and adviser at Eastern Illinois University and the Media Content Coordinator for Indiana State University Online; she also serves as the Social Media Director and Web Co-Administrator for the Illinois Journalism Education Association.

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How to Design a Journalism Course Around Email Newsletters http://mediashift.org/2018/02/design-journalism-course-around-email-newsletters/ Mon, 26 Feb 2018 11:05:13 +0000 http://mediashift.org/?p=151022 This article originally appeared on StoryBench: Tools, Tips and Takeaways on Digital Storytelling From Northeastern University’s School of Journalism. Can cannabis help address the opioid crisis? What is Northeastern University’s relationship with the environment? What about the university’s role in gentrification? And what is the future of digital storytelling? Those are the themes of four […]

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This article originally appeared on StoryBench: Tools, Tips and Takeaways on Digital Storytelling From Northeastern University’s School of Journalism.

Can cannabis help address the opioid crisis? What is Northeastern University’s relationship with the environment? What about the university’s role in gentrification? And what is the future of digital storytelling?

Those are the themes of four new publications launched last week by undergraduate students in my course, “Digital Storytelling and Social Media,” at Northeastern’s School of Journalism. In groups, these young reporters used maps, timelines, podcasts, videos and interviews to probe these questions.

And they reported it all directly into email newsletters.

In the space of a few weeks, they conceptualized, audience tested, branded, reported and shipped their newsletters – “The Exit Drug,” “Northeastern’s Environment & Health Unearthed,” “NEU Impact” and “Testing Ground” – and will be creating two more issues before we adjourn for the summer.

I wanted to share a set of guidelines that I hope might help others develop similar courses.

Logos and themes for the email newsletter campaigns that students designed. (Photo: StoryBench)

Why a newsletter? Why not a blog?

Many of the same learning outcomes can be expected from a course designed around blogging, sure. But I see some added value in the newsletter format – and not just because they’re hot. Students learn the design process, how to A/B test subject and headlines, how to grow and segment audience lists, and how journalism should treat the highly personal email inbox.

Let the Students Choose Their Own Beat

The main ingredient to this course is letting the groups self-select along shared interests. I send around a poll on the first week of classes asking students to choose one of the following themes: 1) politics, 2) science, health and the environment, 3) criminal and social justice, 4) media or 5) other. The poll helps me group the students by a broad beat. The following week, I have them brainstorm – using sticky notes and whiteboards – and focus their ultimate newsletter theme.

Do User Interviews

Next, they head to the streets – or the dining hall or the library – to interview prospective readers, understand their news diets and figure out what they want to know about the themes they’ve chosen. The groups first develop a list of questions and an online poll to gather research on their audience – as well as build a list of email addresses. After the first newsletter ships, they repeat this process, continually iterating and improving their product. Encourage them to add friends and family to the email list. Reward the group with the largest reader list or highest open rate.

Have a Hands-On ‘Lab’ Section

We meet twice a week, and the first 100-minute class is reserved for dissecting case studies of digital journalism practices – from newsletter strategies to social media tactics to digital reporting tools to audience engagement – with the occasional guest speaker. The second weekly class meeting is designed as a “lab” section where students work on their newsletters, peer edit work, help each other find sources and learn new tools. “Ship day” is hectic with last-minute drafts and Mailchimp formatting issues, but it’s a relief for all once the newsletters are shipped.

Start the Reporting Early

As with any undergraduate journalism class, it’s tough to get sources to return emails or jump on the phone with students. Three weeks before the newsletter ships, I have students contact at least three sources for their story by email. I encourage students to send me drafts of email interview requests, questions, outlines and, of course, their stories – early and often.

Students in Aleszu Bajak’s Digital Storytelling and Social Media class at Northeastern University plan their email newsletter storytelling in groups. (Photo: StoryBench)

Make Sure to Learn New Digital Tools

On top of all the best practices, case studies and discussions, find space to let the groups tinker with new tools and consider whether or not they’re appropriate for the story they’re telling. Tools like Carto, Google My Maps, JuxtaposeJS, TimelineJS, StorymapJS, Chartbuilder, Google Sheets, Canva, Piktochart, Infogram and Giphy have all been popular. Make extra time during office hours to help students out with these tools.

*I ran the same class last semester and those newsletters – “Beneath the Blindfold” (on campus social justice), “Cortechs” (on psychology and technology), “College Town” (on college sports in Boston), and “Lolitics” (a satirical take on national politics) – were equally impressive.

Storybench’s editor is Aleszu Bajak, a science journalist and former Knight Science Journalism Fellow at MIT. He is an alum of Science Friday, the founder of LatinAmericanScience.org, and is passionate about breaking down the divide between journalists, developers and designers.

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9 Practical Ways to Foster Innovation in a J-School Classroom http://mediashift.org/2018/02/9-practical-ways-foster-innovation-j-school-classroom/ Wed, 21 Feb 2018 11:04:10 +0000 http://mediashift.org/?p=150854 The challenge for journalism education is clear: innovate or become obsolete. In reality, innovation is easy to talk about, but difficult to undertake in a traditional university setting. Academic institutions can be even more resistant to change than legacy news organizations. Curriculum overhauls can take years. And even the most ambitious students are often afraid […]

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The challenge for journalism education is clear: innovate or become obsolete.

In reality, innovation is easy to talk about, but difficult to undertake in a traditional university setting. Academic institutions can be even more resistant to change than legacy news organizations. Curriculum overhauls can take years. And even the most ambitious students are often afraid of taking risks that may affect their grades.

So how can journalism educators create space for more experimentation in the journalism classroom?

From 1999 to 2006, I was fortunate to work as an editor for a groundbreaking, local news website. At a time when some news organizations refused to even link to other websites, we built databases of public information, created interactive games and covered local communities by inviting residents to participate in the process. We distinguished ourselves by trying things that traditional news organizations couldn’t or wouldn’t.

While the news industry has evolved greatly in the last decade, that experimental mindset still guides my approach to teaching undergraduate journalism courses. Here are some practical ways I’ve worked to foster that same kind of innovation in my classroom.

1. Stay Inspired

If I want my students to explore new ways of reporting and telling stories, then they need a steady diet of amazing digital journalism. One way I’ve done this is to use the annual Online Journalism Awards as the one of the primary reading texts in my courses. Each week the students explore examples of award-winning journalism, we discuss and debate, and then I urge my students to imitate the approaches that inspire them.

2. Identify and Cultivate Audiences

A decade ago, I began requiring my students to create online publications for untapped audiences. Students with limited experience began covering local schools, governments, arts and culture communities, environmental issues, and youth and niche sports. In the process, they learned how to identify what audiences want and how to deliver it to them, as well as how to respond to feedback. This has become a standard practice now, but many of my former students still say it was one of the most valuable experiences in their journalism education.

3. Add Tech to Traditional Reporting

From Facebook to VR, my students are often the first to introduce me to new tools and platforms. My approach is to embrace whatever they are using and challenge them to try to use it in their reporting, not just their personal lives. I incorporate tech into traditional assignments, and we discuss the ethics and potential hazards for journalists. I don’t care whether they become a fan or user of any particular technology, but I do want them to learn the habit of constantly adapting.

Students use technology in the classroom. (Photo: Hero Image/Getty Images)

4. Make Space in the Syllabus

Like most teachers, I have a tendency to pack as much content as possible into a semester. I’m an educator, after all; my job is to impart what I know. However, I’ve also learned that experimentation requires time for brainstorming, false starts and collaboration. So each semester when I’m planning out my syllabus, I make sure to set aside multiple class periods with no lecture or structured activities. Instead, I ask students what they need, and that space often leads to the most surprising and rewarding interactions.

5. Reward the Risk-Takers

Grades can be one of the biggest barriers to experimentation. Students want to know exactly what is required to achieve a grade and aren’t inclined to try something they haven’t done before. So when it’s appropriate, I build an assessment of “creativity/risk” into my grading rubric. For example, when I gave an assignment to create a Vox-like explainer, the student who explained Brexit by baking a cake, cutting into pieces, and shooting and editing a stop-motion video earned a higher grade than the one who submitted a PowerPoint presentation. If students understand that an ambitious and imperfect project can earn a higher grade than a safe and well-executed one, then they have more incentive to push themselves. In addition, I regularly require multiple drafts and reward those students who revise and revamp.

6. Challenge Students to Rethink the Campus Newspaper

Like legacy news organizations, campus media outlets have their established traditions, platforms and revenue models. That means they are hard to change, but also the best places for students to innovate. Each semester, I have my students reinvent the editorial workflow of a typical campus newspaper. I ask them to articulate who their audience is, what the audience wants, when the audience wants it, and how they are going to reach them. Then I send students out to try to cover a typical campus story in a totally different way. Eventually, the exercises from class work their way into the editorial process of the student-run publications.

7. Invite Interdisciplinary Collaboration

When engineering and journalism students at my university worked together on sensor journalism projects (using sensors to gather and report journalistic data) as part of a 24-hour Hack-a-Thon, they accomplished things I could never have orchestrated in my classroom. I’m always looking for ways to connect journalism students with other disciplines.

A model for success. (Photo: Zamzum/Getty Images)

8. Model Experimentation and Failure

I can’t expect my students to innovate if I don’t do the same in my own teaching. Each semester, I try to push beyond my own knowledge and skills. It can be scary and disorienting. And occasionally a lesson plan will bomb, and I crash and burn in front of my students. When that happens, I do my best to model an appropriate response to failure. I acknowledge when things don’t go as planned. I articulate what I learned. I restart and try again.

9. Surround Yourself with Innovators

Since I no longer work in the day-to-day of a start-up news organization, I must continually find concrete ways to keep a forward-looking approach. In my research, I’ve studied experimentation in news organizations, entrepreneurial ventures, and how students embrace new technology. Also through organizations, conferences, local meet-ups, trainings, and online forums, I try to be a student of other journalism educators who are leading the way.

Mark Berkey-Gerard teaches digital reporting and data journalism courses at Rowan University in Glassboro, New Jersey. He was selected as a 2017 Tow-Knight Disruptive Journalism Educator.

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#EdShift Chat: How to Discuss, Teach Journalism Students to Report on Sexual Abuse http://mediashift.org/2018/02/edshift-chat-discuss-teach-journalism-students-report-sexual-abuse/ Thu, 15 Feb 2018 11:01:40 +0000 http://mediashift.org/?p=150696 Tweets about -assessment, -needs #edshift since:2018-02-27 until:2018-03-01 There is perhaps no more visible and complex topic right now than sexual assault and harassment. Sparked by the #MeToo movement, conversations about gender and sexual abuse are commonplace as media headlines continually bring awareness to these issues. For journalism educators, discussions in classrooms have become more pointed, while […]

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There is perhaps no more visible and complex topic right now than sexual assault and harassment. Sparked by the #MeToo movement, conversations about gender and sexual abuse are commonplace as media headlines continually bring awareness to these issues.

For journalism educators, discussions in classrooms have become more pointed, while courses that teach reporting see the need to address questions of coverage about such intense issues.

In recent EducationShift articles by Tracy Everbach and Candi Carter Olson, the journalism educators and researchers shared thoughts about how to engage in meaningful discussions about sexual violence and harassment in journalism courses, as well as presented a four-step guide to helping students learn to report on sexual abuse as professional journalists.

“Journalists reporting on these types of stories need to know some of the basics about sexual abuse and violence, as well as myths that continue to be perpetuated,” Olson and Everbach said. “Accurate and fair journalism is essential to changing rape culture. It also is the first step to changing sexual harassment behaviors in newsrooms.”

For February’s #EdShift Twitter chat, we wanted to open up the discussion to see how students and educators are dealing with sexual assault and harassment, both in their reporting and in the classroom — along with how instructors are addressing the complexities. 

The chat took place on Wednesday, Feb. 28 at 1 p.m. Eastern / 12 noon Central / 10 a.m. Pacific Time using the #EdShift hashtag on Twitter.

Participants included: Tracy Everbach of the University of North Texas; Barbara Friedman of the University of North Carolina; Cassandra Jaramillo of The Dallas Morning News; and Ensung Kim of Eastern Illinois University. Candi Carter Olson of Utah State University both participated and moderated the event.

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How to Teach Reporting on Sexual Abuse http://mediashift.org/2018/02/4-step-guide-teach-reporting-sexual-abuse/ Mon, 12 Feb 2018 11:03:16 +0000 http://mediashift.org/?p=150521 In November 2017, a group of students in a Utah State University journalism class were fact-checking articles on sexual assault charges against U.S. Senate candidate Roy Moore. Students universally noted that the only sources in the articles were white men, all of whom seemed to be friends with Moore. Students in Candi Carter Olson’s class […]

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In November 2017, a group of students in a Utah State University journalism class were fact-checking articles on sexual assault charges against U.S. Senate candidate Roy Moore. Students universally noted that the only sources in the articles were white men, all of whom seemed to be friends with Moore.

Students in Candi Carter Olson’s class also identified comments in other articles about the Alabama Republican Senate candidate, who was accused of initiating a sexual encounter with a 14-year-old girl when he was 32 and pursuing several other teenage girls when he was in his 30s:

  • “It was 40 years ago.”
  • “Take Joseph and Mary. Mary was a teenager and Joseph was an adult carpenter. They became parents of Jesus.”
  • “There’s nothing wrong with a 30-year-old single male asking a 19-year-old, a 17-year-old, or a 16-year-old out on a date.”

The discussion led one student to raise her hand and ask earnestly, “If we can’t use the name of survivors in stories, then how do we get their voices into stories? These stories are obviously biased, but as journalists, how do we fix that bias?”

This question is perhaps the most important one that we professors and professional journalists are tackling right now: How do journalists handle these types of stories and include survivor voices in a respectful way?

While this is a conversation that needs more analysis than one article, we’ve developed steps that instructors can use when training students to be responsible media producers on the topics of sexual assault and harassment.

Step 1: Understand Rape Culture

It’s important for students and instructors to understand that every story about sexual assault and harassment occurs within a much broader cultural context.

Rape culture is real and is defined as an accepted societal belief that normalizes rape, sexual assault and sexual harassment. Rape culture blames the victim for her or his own assault or harassment and encourages myths such as “she asked for it,” “he couldn’t help himself” and other falsehoods.

By talking about rape culture and teaching students how to tell individual stories as part of a much larger cultural conversation, we will give our students and their readers the tools to understand not only how each individual assault happens, but also how those assaults are part of discussions on gender, women and men.

It is helpful to understand that these are NOT stories about sex. They are stories about violations and crimes against girls and women, boys and men. They are stories about power and taking advantage of others who don’t have it.

Rape Culture Pyramid by Ranger Cervix & Jaime Chandra, based on Version 2 created by Kate Seewald of ActionAid / Safe Cities for Women and original concept by Ranger Cervix is licensed under Creative Commons BY-NC-SA

In a nutshell, rape culture often deters victims and survivors of sexual violence from coming forward about crimes because of fear they won’t be believed, that they will be blamed, that they will be ridiculed and/or because of feelings of shame. This diagram about rape culture should help people identify the attitudes that support it.

Step 2: Use Empowering Language in Reporting About Sexual Assault, Rape

The Associated Press Stylebook offers surprisingly little help on covering sexual abuse, beyond an entry under “privacy” that tells us not to identify people who have been sexually assaulted unless they voluntarily identify themselves.

That same group of journalism students at Utah State University exploring how to analyze news reports about Roy Moore asked, “Why don’t we name survivors?”

This led to a conversation about personal violations that occur during and after a sexual assault or harassment. Survivors whose names are reported without their permission are often subjected to a level of scrutiny and criticism that far surpasses that faced by the accused. The news media, in effect, become judge and jury over the survivors.

Gymnast Rachael Denhollander bravely chose to file the first police complaint against Larry Nassar, longtime doctor of the United States Gymnastic teams and Michigan State University’s athletics programs. Her experience after that filing is a case study about why so many survivors choose not to come forward. Even though Larry Nassar faced more than 150 survivors who gave their statements in the courtroom and was eventually convicted and sentenced to prison for up to 175 years, Denhollander lost her church, friends and “every shred of privacy.”

If we cannot report names without permission, then how do we empower survivor voices and put them in our stories?

First, we should teach students how to use key terminology when referring to survivors or victims, rape and sexual assault, and other loaded terminology. This handy guide from RAINN breaks down the most important terms and phrases people will use in their stories. Hand it out to students and make sure the link is somewhere accessible for everyone in your department to use.

The Dart Center for Journalism and Trauma is a stellar resource for reporting on sexual violence. For example, it advises: “Rape or sexual assault is in no way associated with normal sexual activity; trafficking in women is not to be confused with prostitution. People who have suffered sexual violence may not wish to be described as a ‘victim’ unless they choose the word themselves. Many prefer the word ‘survivor.’”

Second, compile a list of sexual assault support services in your area, including those on campus. Advocates, rape crisis centers, lawyers who specialize in sexual assault and harassment, survivors who have come forward with their names, and psychiatrists and psychologists who work with survivors all are possibilities.

Have your students brainstorm ideas with you, and you’ll find they become invested in the topic and spark ideas we may not have considered as professors and journalists who handle this regularly. Sometimes, it really does take a fresh set of eyes to make sure that we are doing the best we can to be responsible journalists.

Step 3: Understand how to report with context

Always show compassion for those who are victims or survivors. The National Sexual Violence Resource Center, a Justice Department-funded agency, finds that a majority (63 percent) of sexual violence cases are never reported to police.

Such accusations are rarely false, and we should understand it takes courage for someone who has been abused to come forward. The Sexual Violence Resource Center also finds that only about 2 to 7 percent of sexual violence cases are falsely reported. Therefore, as journalists, we should always be skeptical, but we should keep in mind that false reports are a tiny proportion of reported cases. Some news organizations jump on these false reports as big stories, which causes them to appear more prevalent than they really are. However, if reporters tackle these stories within a broader context, they won’t dominate the headlines.

This leads to our next point: We should teach students to place individual cases within that broader context and focus on stories that show just how many people sexual abuse impacts every year. Topics to address include:

  • Why do survivors of abuse decline to report cases? The fact that many women and men have been coming forward about celebrities in the past few months suggests a change beginning in rape culture. It shows that when survivors get together, they find strength in each other.
  • Why do men (and most of the perpetrators are men, even when men are the victims) engage in such behaviors?
  • What about our society and culture supports the myths that victims are to blame for their own assaults? That false reports are rampant?
  • Why don’t we talk more about sexual consent and what it means?

This is an excellent video that helps define consent by comparing it to a cup of tea. College students love it. (Profanity warning here. There also is a “clean version” for middle and high school students.)

Step 4: One Bad Story Shouldn’t Deter Good Reporters

At this point, we are guessing some instructors and journalists are asking, “What about the Rolling Stone story?” The magazine ran a story in 2014 that described a gang rape at a University of Virginia fraternity. The story was later debunked and the magazine retracted it. Rolling Stone was ordered to pay the fraternity $1.65 million.

While the Rolling Stone story had many problems, the main ones were not false accusations, rather journalistic failures. The story was based on one source, a survivor who apparently had been through a traumatic experience at some point. The reporter and editors did not check or corroborate records and sources to verify details of her story. Columbia Journalism Review took the story apart in detail, calling it “a failure that was avoidable.” CJR also published tips to avoid repeating those mistakes and noted that the incident should not deter journalists from reporting on the valid problem of campus sexual assault.

Journalists reporting on these types of stories need to know some of the basics about sexual abuse and violence, as well as myths that continue to be perpetuated. Accurate and fair journalism is essential to changing rape culture. It also is the first step to changing sexual harassment behaviors in newsrooms.

For a more robust discussion about discussing and coverage issues of sexual abuse in the journalism and mass communications classroom, join us for the February #EdShift Chat on  Wednesday, Feb. 28 at 1 p.m. Eastern / 12 noon Central / 10 a.m. Pacific Time using the #EdShift hashtag on Twitter.

NOTE: Some of this content previously appeared in a piece Tracy Everbach wrote for the Media Diversity Forum.

Candi Carter Olson, Ph.D., is an assistant professor of media and society in the Journalism & Communication Department at Utah State University. Her research interests focus on women’s press clubs as agents of change, newswomen’s history, and women’s use of social media to build community and organize activist groups. She was the 2016 American Journalism Rising Scholar award recipient, a 2012-2013 recipient of the American Association of University Women American Fellowship and received a 2015-2016 Mountain West Center research grant. She has published in Journalism and Mass Communication Quarterly, American Journalism, Journal of Communication Inquiry, Journalism History, Feminist Media Studies, Pennsylvania History, and Media Report to Women. Carter Olson received her doctorate in communication from the University of Pittsburgh.

Tracy Everbach, Ph.D., is associate professor of digital/print journalism at the Mayborn School of Journalism at the University of North Texas. Her co-authored book, Mediating Misogyny: Gender, Technology and Harassment, is being published in March 2018 by Palgrave MacMillan. She teaches undergraduate and graduate classes on race, gender and media, news reporting, mass communication theories, and qualitative research methods. She is a former newspaper reporter, including two years at the Boston Herald and 12 years on the metro news desk at The Dallas Morning News. She received her doctorate in journalism from the University of Missouri.

 

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How to Easily Introduce Chatbots to Journalism Students http://mediashift.org/2018/02/easily-introduce-chatbots-journalism-students/ Wed, 07 Feb 2018 11:04:27 +0000 http://mediashift.org/?p=150510 If I had a penny for every piece of technology fleetingly considered the “future of journalism,” then I suppose I’d have quite a lot of pennies by now, if not quite enough to retire on. Chatbots are one such technology, with CNN, the Wall Street Journal and the Guardian among those launching experimental versions within […]

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If I had a penny for every piece of technology fleetingly considered the “future of journalism,” then I suppose I’d have quite a lot of pennies by now, if not quite enough to retire on.

Chatbots are one such technology, with CNN, the Wall Street Journal and the Guardian among those launching experimental versions within Facebook Messenger.

The attractiveness of using messaging apps to get content to readers isn’t hard to work out: they offer the prospect of reaching a large number of people through popular platforms such as Messenger and WhatsApp, they have a high clickthrough rate, and they include less of the unpredictability associated with the algorithms that surface content on Facebook’s News Feed, Twitter and Instagram.

Then there’s the growing presence in our homes of voice-activated tools such as Amazon Echo. Becoming the news brand that we ask Alexa for has the potential to be a goal worth fighting over for newspapers, digital publishers and broadcasters alike.

Happily for journalism educators, free tools to help your students learn about how to create simple chatbots are at hand, so they can at least get a taste of the developing trend, as my students recently did during a standalone chatbot experience.

Preparing for Chatbot Exposure

For some recent sessions in a class I teach at the University of Huddersfield in the UK, I looked to a local chatbot maker, Flow XO, based at Padiham in Lancashire. (Read more on Flow XO here.)

The goal of the two-hour-long session wasn’t to get students to suddenly create the new market-leading product, but simply to play with the technology and have something they could show off to their friends at the end.

With students in the final year of their degree (we do three years here, not four) and in the midst of compulsory internships, I also wanted to offer them the opportunity to learn another cutting-edge skill they could take to their employers.

A student uses Flow XO to create a chatbot. (Photo: Richard Jones)

The students who pass through my classes tend to have little or no experience of coding (I anticipate this will change in the future), so in addition, it’s an opportunity to create something technical, without having to actually write a line of code.

Flow XO generally creates bots used by businesses to handle basic aspects of customer service. It’s in this field that some students had come across chatbots before, which meant at least a few members of the classes were slightly familiar with the concept.

Crafting the Chatbots

For the sessions, I prepared a help sheet in advance, guiding the students through setting up an account and adding some of the pre-set commands and responses that Flow XO allows in an off-the-shelf fashion. The only thing students needed to set up was a Facebook Page, as if for a business.

Many of the pre-sets within the software betray Flow XO’s wide range of clients, with templates including buying tickets and booking restaurant tables.

The “small talk” option is what students worked with mainly, as it allows them to develop responses to a range of possible queries. If you tell Flow XO to look for a certain keyword, you can tailor the response it will give when it sees it.

Challenges from Debugging to ‘Coding’

The debugging process was what took the most time. This was, in part, because Flow XO would occasionally serve an error message, but more often, it was because of a missing or misplaced piece of punctuation somewhere within the editing area. Even with no “proper” coding, working out where you’ve gone wrong can be frustrating.

A sample chatbot made using Flow XO. (Photo: Richard Jones)

I had relatively large classes for these sessions – 15 or so students in each, including some from various countries for whom English isn’t their first language – and this probably presented the biggest challenge. Spending even a couple of minutes helping one student find the small error in his or her work can mean neglecting the group as a whole. Even with a help sheet to work through, some students didn’t have the patience to go through everything with a keen eye and spot errors.

This last issue is probably a function of my instruction: I needed to make sure students were familiar enough with the concept, as well as the “why” behind it. I set it up as a fun, stand-alone session to learn a new skill, but if students can’t see how it would directly feed into an assessed piece or something like that, it can be tricky to keep everyone enthused and on task, even over a two-hour period.

The Beginning of Something New?

I imagine this will be easier in the future as chatbots become more commonplace. News companies have developed much more sophisticated versions, usually defaulting to a range of the day’s headlines before producing the latest content about any topic for which you care to enter a keyword.

Perhaps most notably, Quartz brings the conversational style of a messaging service to its bespoke app, and that’s probably the closest anyone has come to a genuinely satisfying journalism experience with this sort of technology.

I still wouldn’t call it anything like the “future of journalism,” and I’m not sure it’s yet worth devoting weeks of class time getting students to try to match Quartz or anyone else. There are technical skills which have a more obvious journalism utility in the short-term. But it’s well worth keeping an eye on how this mini-sector continues to develop.

Richard Jones is a senior lecturer in journalism at the University of Huddersfield, where he mostly teaches online and social media skills to student journalists. Before becoming an academic, Richard worked as a journalist for a variety of British news organizations including Sky News and the BBC. He was a fellow at the 2017 Scripps Howard Journalism Entrepreneurship Institute, held at the Cronkite School at ASU, and blogs at richardjonesjournalist.com.

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